Van Horn Chevy is a car dealer in Sheboygan Wisconsin. One of the best features of their website is their website’s design.
Car dealer website design
The first thing you recognize about this amazing automotive website is the crazy blue background. It highlights the main slideshow area by transitioning from dark to light. Add in light texture and you have yourself a car dealer website with a premium stage for showcasing what your car dealership is all about.
Right next to the slideshow is a quick navigation that leads to Van Horn Chevy’s top three areas of interest. You can browse new chevys, used cars or schedule service. This is important because these are very popular choices when a customer visits a dealership’s website.
Right below the slideshow they have some additional links that go to important parts of a car dealer website. These important parts, such as their automotive blog, dealership preferred owner program, information for out of state buyers, automotive coupons to save money, Kelly Blue Book trade in program and applying for financing. These links are a little more specific but will get a car dealership customer to the right spot if they know exactly what they are looking for.
The next section is a white new vehicle lineup on the homepage. It tailors to car shoppers who know the type of vehicle they already would like. Whether it’s a car, SUV, crossover, truck or van the customer has an easy way to find what they are looking for. A large majority of people buying cars already have an idea of the type they are looking for, so this helps them a lot.
Above the footer, are three post it notes that have featured vehicles listed. The first section has featured new Chevys in Sheboygan. The second lists featured used cars in Sheboygan with the last section showing cars that are on sale in Sheboygan. This area is great for people looking for a car at a great price that aren’t quite sure what they are looking for yet.
We then get to the footer of their website where they have a great car dealer social section. It lists their recent blog posts, tweets and facebook updates. It also has quick links to specific Chevy models they have in stock. The last section in the footer that contains a short description about the dealership and what they stand for with a small map showing their location.
The Van Horn Chevy website is a great example of how you should tailor your car dealer website for your customers. Make sure you appeal to the various needs that your automotive customers have, your automotive website becomes a very effective tool in your dealerships arsenal.
If you are interested, contact DealerFire about a car dealer website now.
@JustinFriebel is a part of the DealerFire marketing team specializing in SEO. I love to spend my time optimizing and building websites, investing, flying RC helicopters, riding my motorcycle, driving my Mustang Cobra, fishing, hanging out with friends and learning. I am also on Google+.
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