If you have any questions regarding Google Analytics, don’t hesitate to ask the professionals at DealerFire!
DealerFire Talks About Why Google Analytics is Important and Necessary
Having a website is a big step for your business, but what’s the point of having one (a website) if you can’t measure its performance? Insert Google Analytics here. For those unaware, Google Analytics is a free service, provided by Google, that allows webmasters and marketers alike the ability to measure their websites performance, track online goals and much, much more.
Google Analytics allows business owners the ability to look at several different metrics, in great detail, and we’ll cover a few of those in greater detail.
Keywords
As a business owner have you ever wondered what keywords people are searching to find your website, and if they actually find it with those target keywords? The keywords tab allows business owners this luxury, as Google Analytics lets you know which keywords are really pushing traffic to your website and those that aren’t.
Traffic Sources
Traffic sources is a great tool to use as it informs business owners where their website traffic is coming from. This proves to be very valuable as it helps businesses measure ROI (return-on-investment) on their marketing, re-marketing and SEO efforts and shows them areas that need improvement. Businesses can also find out which sites are giving them the best referrals, and which ones aren’t.
Visitors
With the visitors portion of Google Analytics, business owners can see where their website visitors are coming from, if they’ve been there before, the language they speak, how long they were on their site, the browser they used and much more!
This is merely the tip of the iceberg for Google Analytics as it’s one of the most comprehensive tools available to business owners. Did I mention it’s free-of-charge? If you’re looking to get your business to the next level, Google Analytics is an absolute must!
Ross Haddock is part of DealerFire’s Digital Marketing Talent. When not optimizing anything/everything, you can find Ross in the corner ranting about the Green Bay Packers or sweating at the local gym.
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