Make Your Content Marketing Strategy Excel
Content marketing is evolving, and the automotive world is not immune to this. All over the map, car dealerships are beginning to understand that content marketing is an essential part of an online marketing strategy. But just because they realize it doesn’t mean they are doing it the correct way.
With more and more dealerships starting their own blogs and overall content marketing strategy, the internet is naturally getting more and more crowded with vehicle knowledge. The problem is, much of what is being put out there isn’t of great value to the reader and is written by someone without a background in writing or marketing. While it is content in the most basic sense, it isn’t valuable content.
Google and other search engines are aware of this flood of sub-par content just as much as we are. That’s a big reason why the almighty algorithm continually evolves – and when it does, it works to award the best content. So while it is still important to optimize content, this process should never trump quality. In the end, quality content will always win.
At DealerFire, our digital marketing pros are well aware of the content that is being produced in the automotive world. That’s why we create content that gets above the flood. The result is content that is not only awarded by search engines, but more importantly holds value to the reader. Want your dealership to have a researched, informative and optimized blog written by a professional? It’s time to get DealerFire.
Of course, blogs are just a portion of the content strategy that goes along with a digital marketing package at DealerFire. It’s no longer okay to just have a content marketing strategy – you need one that can excel above the rest.
Wes Lungwitz is a Digital Marketing Specialist at DealerFire. His background in the automotive industry as well as professional training as a writer allows him to create content that gets results. He’s also a race car enthusiast and overall sports fan. Follow him on Twitter @WesLungwitz
The post Your content marketing strategy can’t just exist – it must excel appeared first on DealerFire Blog.